Understanding What is USSD

How does the USSD service work?

Unstructured Supplementary Service Data (USSD), sometimes referred to as "Quick Codes" or "Feature codes", is a communication technology used to send text to cellular telephones from a mobile network application or computer.

Benefits of USSD include:

Does not require an internet connection or data.
Works on feature phones and smartphones.
Intuitive menu with real-time interactivity.

How Does USSD Benefit Businesses?

ENTERPRISE USSD SERVICE

USSD IN MARKETING
Since USSD does not require an internet connection to work, it offers superior reach to offer coupons and vouchers. Unlike internet-based services, USSD operates without the need for data connectivity, making it functional for a wide population.
USSD FOR BANKING
Mobile banking is possible via USSD on every mobile phone that has GSM cellular connection. USSD services can be accessed anytime, anywhere, ensuring that users have access to important information and services around the clock.
USSD FOR CUSTOMER SERVICE
With USSD users receive fast, accurate information and responses as long as they interact on the USSD menu actively. collect customer feedback and also order confirmation and tracking for online purchases.

USSD Business Use Case

USSD can be used for WAP browsing, prepaid callback service, mobile-money services, location-based content services, menu-based information services, and as part of configuring the phone on the network.

Secure Updates

USSD sessions enable secure transactions whether paying for a service or accessing banking services

Call to Action

Use USSD in your marketing campaigns for maximum reach and to get high quality leads.

Customized Messaging

Personalize the USSD menu for self-help services and to provide feedback on queries.